#Yes To Kindess

Sep 25, 2016

#Yes To Kindess

NCS Oxfordshire

As part of our NCS we created an awareness campaign. The campaign involved encouraging people to do an act of kindness to someone else and then write the word ‘yes’ onto their hands and post a picture online. This could be hard to explain in writing, and if seen online many people may ignore it and continue scrolling. To avoid this we created a video, as more people will probably see it and click on it and absorb the information better.

The video created uses an instrumental backing track, and other clips showing what the speakers talk about (ie. when they talk about writing on your hand, there is a clip of someone writing on their hand). There are also text overlays to emphaise the key points of the video.

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